Basic things about Cross Link in SEO

Cross linking between sites is a very popular method of search engine optimization which increases the quality of your website effectively.

What is Cross Link?

Cross Linking is the process of building links within a website. In a traditional layout you might have a home page and then to other pages (page A and page B). The home page would contain links to both.
Cross Linking would then be where you create links from, for example:
Page A to Page B
Page B to Page A
Page A to the home page
Page B to the home page

Cross linking allows users to reference sites which have similar content or relevant content to the sites they are already read or viewed before. Link popularity is one of the main factors involved in how search engines determine the value, importance and relevance of sites on a given topic.

Pros and Cons of Cross Link:

According to experts in the SEO Company Singapore, Here are some advantages and disadvantages of Cross Link

Pros:
Bring qualified links for site
Can build a large volume of links
Accumulative, valuable
Adjustable according to SEO strategy
High stability

Cons:
Time-consuming
High Cost: Hosting, domain, website development, link building and link support
Slow speed of deployment
Low Number of domains and IP links

The steps to build a Cross Link model efficiently

To SEOer, Crosslink is probably the most stable, efficient and sustainable model for building backlinks. It is the way of building satellite sites around the main website in order to support and promote the development of a website in the best way.

In this model, one should choose Blogger reputable system of Google.

Step 1: Build a blogger system

Create a series of bloggers with the subdomain keywords associated to services or products of the main website.

Then design the interface for Blogger .

Step 2: Develop content for Blogger

This step is extremely important and requires a lot of time.

Be patient and make big efforts to have good implementations of this step.

Step 3: Build backlinks for all info on the Blogger

Build gradually content . After a period of build content and backlink for bloggers, wait until Google update pagerank for these blogger , then set backlink to the website.

Now bloggers become satellites - a qualified backlink source for your main website. Develop both your main site as well as bloggers to increase efficiency for the Crosslink model.

Below are some guidelines to remember when cross linking between two sites that you own.

-Ensure each site owns unique and original content. It's important to make the sites different enough so that it can brings a user something new or different from the other site. It can be similar in theme and subject, and in fact will promote better link quality through cross linking.

-Consider hosting the two sites through different IP addresses.

-Don't use cross linking on every page. Too often people tend to use cross linking by putting a link to the same sites on every page. This dilutes the quality of the link, and will appear questionable to the search engines.

-Use Anchor text for cross linking. If you can use keyword rich anchor text around your cross linking, it will be more appealing to the search engine crawlers. SEO marketing is about combining all kinds of SEO strategies, so using cross linking in conjunction with keyword text is always best.

-Don't create a "link ring". A link ring is when several sites are cross linking to each other, with no other sites linked into the ring they create. Search engines will penalize this kind of cross linking immediately.

Above all, be wise to cross linking. It can be a great way to improve your SEO as well as offer users or customers better options, information or products. However, cross linking too much will be apparent and may cost you penalties from the search engines. Cross linking helps, but the more inbound links the better, and beyond that, the more variety of links you have, the more effective cross linking between your own sites will be.


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- Source: Basic things about Cross Link in SEO