Bounce Rate in SEO

In Search Engine Optimization, Bounce rate is one of the most important elements which has big influences on the website rankings. According to Google, “Bounce rate is the percentage of visitors that open a website and leave before spending an amount of time that is deemed significant by the search engine.” Basically, it indicates the percentage of web visitors who visit one page and leave immediately without accessing any other page on the site. In general, an increase in bounce rate is considered as a bad thing. A low bounce rate means high website visitor engagement

Maintaining a low bounce rate is necessary because it means your content is qualified to get a deep engagement with visitors. On the other hand, some experts claim that a low bounce rate could shows that people are not clear about your website and spend time on figuring out which page to access. In fact, having a high bounce rate may not really a bad thing depending on the type of website. In case your business plan to have visitors take a permanent call to action that could direct them leave out of your website, it is good for you to have a high bounce rate.

The Important Factors In Any SEO Campaign In 2015

SEO Company Singapore recommend that when you initiate your SEO campaign, you should first choose the main keywords, then conduct a competitive backlink analysis, measure SEO parameters along the process and make periodic SEO reports to track your SEO progress. This practice will help you know exactly what you should do and properly optimize your website for search engine.

Many businesses make the decision to focus on SEO to boost your website in Search results. SEO specialists try to put efforts into optimizing their website in the first place, which make it easier to attract target audiences. Otherwise, it takes longer time to improve website rankings as you will need to intensively examine and modify your SEO strategies over and over again.

Thus, it is good to spend a few minutes checking your SEO plan first. Here are some main factors that you need to consider:

Top 5 Social Media Trends That Strongly Affect Your SEO Strategy

SEO Company Singapore will recommend some SEO trends for 2015 that can help you dominate your SEO campaign.

Are you worried about the challenges and opportunities of Social Media in 2015? Are you wondering what 2015 might look like for social media marketing?

This article will help you have a general view and answer to your concerns. It is certain that you need to review carefully your marketing plan in the coming months. Many people believe that Social Media has become one of important factors which affect directly your business’s search engine optimization efforts.

1. Social apps for the youth of today

How Google+ Affects SEO Plan

Our SEO specialists at SEO Company Singapore admit that Google+ is one of the social networks that affect search engines. It will help you push your keyword ranks by Google+. So, you should consider finding out how to optimize this kind of social network for your SEO plan.

We will discuss about why Google+ will have an impact on SEO. It can be seen clearly that Google+ is different from other social networks such as Facebook or Twitter. The users who follow you in Google+ will have the priority in jumping to your next article on Google search engine. If your follower list has 300 people and they click on your results, then you will have a higher CTR rate compared to other results and Google will rate your website higher.

5 Tips To Build Natural Links To Improve Your Google Rank

The best SEO Company admitted that the process of building natural links can be hard and take much time. Are you wondering about how to get the natural and quality links? This article will show you some tips to get natural links.
“The objective is not to ‘make your links appear natural,’ the objective is that your links are natural,” writes Matt Cutts, the head of Google’s web spam team. When your readers share your site on his or her website, social networks, they will create link back to your site. It is a way to drive traffic to your website and improve your search engine ranking on Google result.
Some people said that you are trying to build links as many as possible, but it is pointless to create a lot of links that is invaluable. SEO Company Singapore suggests that you should have links that come from reliable pages. It means that the quality of pages you link is very important. It has a strongly impact on your website reputation.
Here are 5 tips that you can ensure your links to be natural:

1. Forget to link to spam sites

Writing Content that Ranks

Blog is the original platform people use to express their opinion, thoughts, etc. for the whole World to see.The growing rate of this platform was once leveled out, but is now rising considerably. Whether you are an individual who wants to establish your own online identity or a company that seeks to promote your business’ brand image, blogging is a good way to start. Hence, you need to know how to blog properly to effectively spread your voice and your products.

Below are some of the most useful blogging suggestions we would like to provide you:

Set goals:

Whenever you start to do something, the first thing we advise you to do is to set clear goals, i.e. state your purposes. Many people have failed simply because they start without a clear mindset on the outcomes. Therefore, before you write, spend some time to brainstorm on why you want to write and what you want to achieve with your articles. Is it that you want to share your experiences and expertise, promote your sales or motivate other writers? Don’t be reckless in choosing your objectives as it is what you have to focus on every step you take.

Understand Your Targeted Audience:

After setting clear objectives and targets, the next thing to do is to understand those targets. You have to determine the communities in which your targets actively participate in whether your targets are teenagers, adults or businessman, etc.

The most effective way to understand your targeted audience is to conduct researches on the topic relating to your purposes that they might be interested in. Read relating articles and join your targets’ communities to get to know them. Popular social networks such as Facebook, Twitter, etc. are some nice places to start if you want to target teenagers. Pay close attention to the audiences’ responses and encourage them to share their thoughts with you.

Update your blog frequently:

Make your audiences recognize your presence by constantly your blog on a regular basis. Apparently you might not have time to Writing Content that Ranks new and fresh articles every day. But do update them on a weekly basis if possible. However, make sure that every time you post a new article, it should be original and valuable to your targeted audiences to encourage them to read more later on. Don’t just copy from other sources and publish useless content just to fill your blog. If possible, you may try to write on your own experiences and make it sound like an interesting story to keep your existing audience and attract new comers.

Interact with your blog visitors:

All your efforts put in perfecting your writing would go in vain if you cannot attract new or keep your old audiences. Give them things to discuss about, ask for their opinion and feedback on any issues you think they might want to talk about. After that, don’t just passively read them, you have to also participate in the conversation. You may try kindly reply to your visitors’ comments and show your appreciation on their participation on a particular topic or thread.

Marketing your blog:

After those initial steps, you may try to marketing your blog. You can share your blog on social media. It is crucial to own accounts on popular social networks as they are considered one of the best platform to promote your products, i.e. your articles. Consistent presence on social networks not only helps you to stay in touch with loyal audiences, but also makes you more visible to new visitors. If you have anything to sell, it is about time you can advertise your products and monetize them.

After following all above steps, the best blogging tips for beginners is to market your blog and monetize it to live a happy life.

- Source: Writing Content that Ranks

- Read more: Basic Content Writing Tips.

- Home: Best SEO Company in Singapore

SEO in Singapore - Your first step to approach Online Marketing

Having a website is not all you got. It’s a beginning to build its reputation and connect with your clients. Let’s see how SEO in Singapore works for your marketing campaign.

Online marketing has far more tools and strategies to ensure your marketing plan meets the business goal. The internet keeps updating and being more and more modern, activating, accessible and useful for users all over the world. Hence, online marketing proves its efficiency in doing research, attracting and satisfying customers’ need. You may wonder the relationship between online marketing and SEO (Search Engine Optimization), so why don’t we analyze all the aspects of SEO related to marketing.

SEO and SEM

100% loss of website’s traffic due to Error “Google bot access denied”

Our team of SEO specialists at SEO Company Singapore have recently discussed about a case of a client. I received phone call from that client a few days ago notifying that all the keywords were stripped of top 100 ranks. I thought my client should be terrified of the incident though he appeared to be calmed and unruffled. Three hundred of keywords at rank of top 10 have suddenly gone. What happened? After a couple of minutes to take a grip on myself, I analyze the following possible causes:
Google change its algorithm: After checking other sites, I found nothing wrong with this supposition. On the other hand, I found no update on Google, which means the error was not due to Google change of algorithm. All the on-page SEO modifications are also on the right track.
Google manual action penalties: There is no notification from Webmaster Tools, so this is not the cause.
Penalty due to being reported: Being reported normally will strip the rank down to 50-100 but not out of the first rank of 100.

Advertisement on a budget in Singapore

It is indispensable to set up marketing and advertisement strategy for a company to reach their sales target. However, getting the best result based on the advertising budget is definitely a challenge. SEO (Search Engine Optimization), especially SEO in Singapore has been trending advertising solution for Singaporean companies with desire of reaching their target customers without spending too much on traditional marketing and advertising tool.

The Fact of SEO in Singapore

“Search engine optimization (SEO) is the practice of improving and promoting a website in order to increase the number of visitors the site receives from search engines. There are many aspects to SEO , from the words on your pages to the way other site links to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engine understand.” (According to Moz.com)

SEO is the service that attracts many companies and corporation in this country invest due to the need of promoting their product and exploiting their potential customers who use internet on a regular basis. This is also the target of many SEO companies in Singapore aim at to develop such a effective online marketing tool. Top 10 SEO companies in Singapore in 2014 reached their revenue of approximately more than 1 million SGD with client retention rate ranging from 85% to 98% (according to “Best SEO Companies and Firms in Singapore – April 2014” , Top SEOs )

How it works

How SEO service Singapore can boost your business?

Are you wondering ways to increase your Return on Investment? Have you ever thought of SEO agencies in Singapore as a solution to your business development?

Online trading or marketing currently plays an important role in attracting more and more visitors as well as bringing profit to your business. Since people get used to searching or asking Google and Bing (two most popular search engines) for information, it is indispensible to have appropriate and effective SEO process to improve the visibility of your website on Google searching rank.

SEO (Search Engine Optimization) is a practice that helps reach your visitors via putting your website on the top Google search rank. It understands how people use search engines and what they look for, hence being aware of the interaction between users and your website.

Complete SEO Service Package In Singapore

Nowadays, online marketing has been a trending solution for entrepreneurs in Singapore that business people take it into consideration more seriously. Out of the solutions, SEO (Searching Engine Optimization), which catch the most attention, never fail to amaze you especially with complete package service. That is the reason why SEO companies Singapore are mostly concerned in your marketing plan.

Companies don’t always have the best SEO experts to make the best use of Google searching engine. All you need is to have your brand name or products appear on top or first page Google searching results. How to make it work? How to look for a complete SEO service package including website analysis, SEO content, link building, content optimization, followings up,etc, There are some evaluation criteria for full-package that may help you balance between service and its cost.

Business development through Social Network.

Social Networks such as Facebook, Myspace, Twitter and Google+ provide platforms for millions of individuals to connect to each other on the Internet. So how would we take advantage of social network to promote sales?


Social Networks help advance your business in 2 ways. The first reason is that the each of your loyal clients has their own groups and they will guarantee your item to those groups. The second reason is that your organization and your workers can share data to one another through distinctive social networks

Studies have indicated that more than 50% of small businesses asked strongly believe that social media play a significant part in improving their business. One fifth of those business’ owners stated that their company also sell products directly through their social media sites.


The compelling effects of social media sites can be easily explained for small businesses. Many SEO specialists have implied that small businesses can even dominate their target market is they know how to utilize social media the right way in their Internet marketing plan. Then what we should ask ourselves now is how to exploit the goods of social media? Hence, we now reveal a few secrets on ways to conduct an effective social media marketing campaign:

1. Select the suitable social networks:


Small businesses can upload information regarding their products and services to a long list of websites. Yet you should choose the most suitable social pages that allow you to achieve your objectives. For instance, the company LinkedIn page Headhunter fully utilized to identify the quality of human resources with adequate information. Meanwhile, Facebook is the easiest way to update the latest products and attractive sale to “FRIENDS". Facebook is also a great tool for personal PR, it also helps you to access and send information to the people that you can never have the opportunity
to reach in other ways.

2. Make a plan that is applicable:


Some small businesses try to appear in all kinds of social networks, which can easily make them exhausted. However, the rule “Quality, not quantity” should be strictly followed. It means that if your Facebook business fan page has 100000 fans, but only 7000 of them from your target group of customer, then those statistics do not convert to your business change. The objectives of your campaign should be: Create effects? Develop a list? Sell your products? Build relationships? Or simply collect feedback? Choose your objectives and make the plan accordingly.

3. Search for customers:


You must identify where the customers are? What are the opportunities to reach out and build deeper relationships with your customers? The sites you choose must provide you a convenient platform to easily post articles, useful guides, i.e. provide excellent knowledge to your customers.

4. Be kind:


Join the social network does not cost anything, but there are rules you must follow and will have to pay the price if you do comply. A society is not where you issued the press release or the constant updates on new products. Customers you wish you meet online are a part of the network. Be useful! Share information, resources, and especially those reliable experiences from your experts within your expertise and your company. SEO experts advises you to update, post regularly, at least once in a week.

5. Be opened but do not share too much:


One of the reasons why social networks become an effective tool is because it is easy for you to connect with new people. Therefore, openness is a very important factor. However, do not share too much on sensitive and unrelated issues. Therefore, you really should think twice before posting information related to political, personal views or simply jokes. It is fully compatible with your friends, but can cause discomfort, offend or even express unprofessionalism to your customers.

6. Listen more than you speak


If you are new to social networks, you should listen and observe more. You should find out the blogs, articles of leaders, industry experts to find out more on your business environment to understand how to social media in an appropriate way. It is only convenient to start talking about your company when the other members of the network start to ask about the products or services you provide.

- Site : http://seo-company.com.sg/

Common mistakes in choosing social networks

1. Crowded places are not necessarily where you can get highest attention:

It is not hard to see from reality that even when a billboard is placed in the middle of a crowded market, it can still easily be overlooked by those passersby. The same things happen to web pages online. It does not matter how much money you have spent on advertising to appear on leading electronic news with millions of views per day, those efforts can still go to waste if you do not choose the right channel. There are too many people entering that website in a day, you have to estimate how many of them might be among your target market. That practice of careful calculation of potential target customer helps you direct your funds and efforts to the most effective channel, i.e. put your ads in the right place.

2. Select too many channels or only one channel:

When your advertising budget is limited, then it is not wise to select too many channel because ads display frequency on each channel will be diminished, not enough for brain image to make an impression on the viewers or help them recall your kind of products or services. If you choose only one channel such as Google Adwords or Facebook Ads, you're wasting your chances to gain potential customers from other channel. Nowadays, online customer behavior is very diverse, they visit various places only, and they don’t just check the mail or read newspapers anymore. They can find information on Search Engines like Google, shop on the web, read news, participate in social networks, etc. Hence, if you choose only one channel, you are not only making your brand look boring to visitors on that channel, but you are also wasting funds that are supposed to be spend to attract new customers from the other channel.

3. Invest too much money and dependent on Facebook or Google:


Similar to mistake # 1, many people think that Facebook and Google have many users, to advertising on them would naturally efficient. But as there are a large number of participants on those channels, there are also numerous ads placed on them, so your ads will compete with other parties for better position. The advertising fees therefore would increase tremendously as you have to bid for quick access and catchy places. Be wise; just use these tools when you need to accelerate the process or target specific users. Avoid planning you long term race attached to a specific channel.

4. There is no free lunch:

Many people favor cheap methods when demanding for absolute efficiency. If the advertising methods are cheap but focus on the wrong target, the price actually paid will be a lot more expensive. Costs for advertising dump should be based on specific indicators and is a combination of indicators includes: Click, Impression, CTR, CR, ROI, Time On Site, Page Views, etc.

5. Constantly measure and optimize:

Knowing your drawbacks and strengths is indispensable when deploying any advertising campaign. This acknowledgement would help you put your efforts into the right place, or else all would go to waste. Fail to estimate the effect of a marketing campaign or fail to optimize that plan would be really destructive as you may drift away from your target customer without a proper path planned.

-Site : http://seo-company.com.sg/