The important role of anchor text in SEO Service.

Text is defined as a part of paragraph. How about anchor text? How is its importance? Usage? All will be answered by the best SEO Company Singapore in this article today.

Definition

Accortding to Wordstream, Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text.

Anchor text often provides readers with relevant descriptive or contextual information about the content of the link's destination. The anchor text may or may not be related to the actual text of the URL of the link.

For example, in the sentence “Welcome to our site, click here to learn more about our service”, “click here” is the anchor text.

Importance of Anchor Text

To achieve high rankings on Google, building content which includes Anchor text is very important and indispensable. Through anchor text, Google will evaluate your posts, are they eligible to be ranked high or not?
Anchor text is not only important in the construction of the article content, but also very important in building your backlink system. The diversity of anchor texts from qualified sites will push your site faster into the top position.

Types of anchor text

There are different classifications of anchor text that are used within the search engine optimization community such as the following:
Exact Match: It is when an anchor is used with a keyword that reflects the page linked to. Example: "Search Engine Optimization" is an exact match anchor because it's linking to a page about "Search Engine Optimization.
Branded Match: It is when brand is used as the anchor. If my brand would be associated with my website’s name, I would say that “Seo-company.com.sg” is a branded match
Partial Match; “A leading SEO Company” is an example of a partial match. Just throw in some more words and you have a partial match. This already looks a bit more natural.
Naked Link: whenever a URL is used as an anchor. "Seo-company.com.sg" is a naked link anchor.
Related Match; “SEO Services” is not the same, but related to “SEO company”. Links pointing to my website with the anchor “SEO Services” can be judged as a “related match”
No Match: whenever a generic word or phrase is used as the anchor. "Click here" is a generic anchor. Other variations may include "go here", "visit this website", etc.

How many percent of using each of these category is good? Actually, tendencies for these distributions change every month. You will be okay if you have 20% in each category. A good practice is to closely monitor your top competitor anchor texts as well.

Practices

Be focused on building the anchor text contains the link you need to do SEO. You should have a system of anchor texts which contain the main keywords.
- Write relevant articles containing anchor text links which show main keywords.
- Exchange regularly relevant articles by the phrase that the reader interested.
For example: This article is about the tutorial “What is anchor text? .You can involve “backlink” into this post by inserting one link phrase “What is the backlink”.

Additionally, Backlink very important in any SEO project, taking advantages of building internal links combined with backlink by anchor text will give you good results.

Here is a list of best practices which are worth to follow:

• Draw links from diverse sources with a variety of anchor texts
• Attract both top-level links as well as deeper topical links
• Remember to link to competent and powerful sources from your website
• Say no with buying links
• Exploit your network for good anchor text links
• Don’t underestimate social signals; effectively take advantage of them
• Stay away from over optimization

If you are looking for the best SEO company Singapore to assist you with any SEO needs, simply reach us +65 6871 4838

We are confident to provide you with the best solution for your concerns.

Sources: The important role of anchor text in SEO Service.