In 2015 link building is the methods of drawing websites to link to your website so as to enhance your own rankings in Google.
To build links in 2015, you can apply many ways . Some techniques are legitimate or ‘white hat’ and many techniques are ‘black hat’.
Role
Although some people claim that link building’s power has weakened and its risks have increased in recent years,link building still play an importantly necessary role in search engine optimization campaigns which can not replaced. Google considers the quantity and quality of external links pointing back to a domain as a major indication of that domain’s authority, it only made sense that building more links would have a proportional effect on increasing that authority.
A lot of links has the potential to ignite a site it’s so hot, and send a site to the top of the results. Some links get hotter in time, some get colder, some disappear as each site is affected by those linking to it and from it.
Link types
According to Wikipedia, there are many types of link:
Editorial link
Editorial links are the links not acquired from paying money, asking, trading or exchanging. These links are attracted because of the good content and marketing strategies of a website. These are the links that the website owner does not need to ask for as they are naturally given by other website owners.
Resource link
Resource links are a category of links, which can be either one-way or two-way, usually referenced as "Resources" or "Information" in navbars, but sometimes, especially in the early, less compartmentalized years of the Web, simply called "links". Basically, they are hyperlinks to a website or a specific webpage containing content believed to be beneficial, useful and relevant to visitors of the site establishing the link.
Acquired link
These are the links acquired by the web site owner through payment or distribution. They are also considered as organically obtained links. Such links include link advertisements, paid linking, article distribution, directory links and comments on forums, blogs and other interactive forms of social media.
Reciprocal link
A reciprocal link is a mutual link between two objects, commonly between two websites, to ensure mutual traffic. Website owners often submit their sites to reciprocal link exchange directories in order to achieve higher rankings in the search engines. Reciprocal linking between websites is no longer an important part of the search engine optimization process.
Forum signature linking
Forum signature linking is a technique used to build backlinks to a website. This is the process of using forum communities that allow outbound hyperlinks in a member's signature. This can be a fast method to build up inbound links to a website's Search Engine Optimization value.
Blog comments
Leaving a comment on a blog can result in a relevant do-follow link to the individual's website. Most of the time, however, leaving a comment on a blog turns into a no-follow link, which are not counted by search engines, such as Google and Yahoo! Search. On the other hand, blog comments be clicked on by the readers of the blog if the comment is well-thought-out and pertains to the discussion of the post on the blog.
Directory link
Website directories are lists of links to websites which are sorted into categories. Website owners can submit their site to many of these directories. Some directories accept payment for listing in their directory, while others are free.
Social bookmarking
Social bookmarking is a way of saving and categorizing web pages in a public location on the web. Because bookmarks have anchor text and are shared and stored publicly, they are scanned by search engine crawlers and have search engine optimization value.
The number of low quality links pointing at your site will affect your rankings adversely.
You need to be aware that the quality of a link (that affects a ranking improvement for your own site in Google) is dependent on the page the link is found and site it is on.
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- Sources: Link building’s Importance in SEO service, 2015
- Home: SEO Company Singapore
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