How small businesses compete in Singapore’s SEO market?

It is no doubt that small businesses in Singapore first step in the new market is not an easy thing. It takes a lot of time and efforts. They need to have a detailed plan with wise strategy. Particularly, they need to find a suitable SEO company to help them successful in the industry.

Situation

You just startup a company in Singapore market. It is necessary for you to hire a search engine optimization (SEO) agency to provide various online marketing services to your company. You surf on the internet and do a search on Google for “Singapore + SEO” and got a list of thousands SEO agencies. You begin contacting the agencies appear at the top, it is kind of psychology and since it seems reasonable that the agencies at the top must know what they are doing. However, after calling the agencies, they all tell you the same things: “Promise every client to take them onto the first page of Google natural search” The answer can be delivered easily, but if that’s the case, how do you choose the suitable SEO agencies to hire, especially when you are small business, first step in this risky environment.

While having a famous website with large SEO budget gives big companies an advantage when they come to get on the top of Google, it doesn’t mean that small businesses can’t compete with them. 

Webpages’ role

There are a lot of examples that small business websites ranked higher than big, brand name websites in Google. A small business can outrank big companies not because of luckiness, but thank to a vital element - Google ranks webpages. Regardless of whether that page is on a small business’s website or a big business’s one, they want to return the best specific webpage for a search query.
Google ranking webpages might seem like little more than semantics, but it makes a big difference in practical terms. It means that to rank well for a specific keyword, a small business doesn’t have to create an entire website, they just have to create a better webpage than the specific pages currently ranking on the 1st page for it. To do all these things, SEO company that you pick will play an improtant role.

How SEO company help small businesses to compete

Big companies might have a lot of money to spend on their websites, but creating a great, relevant page for every keyword phrase related to their industry is fair for any company, and that gives many opportunities for small businesses, even in competitive markets. To make use of those opportunities, small companies need to have a professional team from a SEO company to create high quality content which is very closely related to the keywords they want to target.

To get a higher rank than large businesses for those keywords, small ones have to do more than just build pages of high quality content – they need to PR it as well. Let people know about that content, then others can link to it. It’s necessary that this happens because Google predominantly relies on links to evaluate the quality of a webpage.

Additionally, to rank higher than a page on a famous website for a particular keyword, a small business basically needs to get more good quality backlinks pointing to the relevant page on its site. However, large businesses may not need more backlinks to rank pages on their sites because some of the trust and authority accumulated in their sites as whole is passed onto every page within their sites.

To deal with this, getting 3rd party websites to link to their content is an efficient way. A small business may need to acquire 10-30% more links from 3rd party websites to a page on its site than a large business has to a page on its site if they’re competing for the same keyword.

Fairly, People want to link to good content, regardless of if it’s on a well-known site or not. What small businesses need to do then is to not only have the best content related to a keyword phrase, but also to guarantee that content gets seen by the right people. To do this, it will take a lot of time, but it does not cost any money. Imagine like you are reaching out to and building relationships with the right people. Small businesses actually have an advantage since they can be personal and unique in a way that big companies can’t be, and as a result, people are more likely to respond and engage with a small business than a big company.

It can be said that this process – selecting the right keywords, building the best content and making that content seen by the right people – wastes much time and the results will not come immediately, but it does work and it does help small businesses to compete with large ones. Regardless of which industry small companies participate in,they can do this, so there’s no excuse for any business to say that it’s impossible for them to get to the top of Google.

If you are looking for the best SEO company Singapore to assist you with any SEO needs, simply reach us +65 6871 4838

We are confident to provide you with the best solution for your concerns.

Sources: How small businesses compete in Singapore’s SEO market?

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