In Search Engine Optimization, Bounce rate is one of the most important elements which has big influences on the website rankings. According to Google, “Bounce rate is the percentage of visitors that open a website and leave before spending an amount of time that is deemed significant by the search engine.” Basically, it indicates the percentage of web visitors who visit one page and leave immediately without accessing any other page on the site. In general, an increase in bounce rate is considered as a bad thing. A low bounce rate means high website visitor engagement
Maintaining a low bounce rate is necessary because it means your content is qualified to get a deep engagement with visitors. On the other hand, some experts claim that a low bounce rate could shows that people are not clear about your website and spend time on figuring out which page to access. In fact, having a high bounce rate may not really a bad thing depending on the type of website. In case your business plan to have visitors take a permanent call to action that could direct them leave out of your website, it is good for you to have a high bounce rate.
Here is some tips on decreasing your bounce rate that the best SEO Company in Singapore highly recommends
Design your site which is mobile friendly. Your bounce rate will rise significantly once the visitors can access the content on mobile devices and tablets with ease.
Check and revise your keyword list to guarantee it still works for your site, and – wherever possible – include your keywords in page and blog titles.
Pin your popular posts in your sidebar to help visitors reach their needed information.
Make a related article list in each page so that your reader can read more useful information which is relevant to the topic they are searching.
Promote comments. The more visitors share their opinions on your articles, the more engagement you get.
Content is the King so it needs to be informative and useful to the readers. If you want to attract your readers, put your content in a well-organized and suitable place in one page. Treat your readers to great content, as often as possible, and encourage them to stay longer. Keep content readable.
Pay attention to your website design. Your website must to be easy to read, visually pleasant and intuitive, visitors don’t want to waste their time for so long there. Make your website visually appealing with impressed images and layout.
Don’t make your visitors feel bored or dazzled for not offering them with clear and obvious ways to get the content they are looking for.
The download speed in a page is also very important. If it takes a long time for visitors to load a page, they are going to irritated and leave your website immediately.
Harmony between colors can make your page look more exciting. It can create a good and positive feeling for visitors when visiting your site.
Take out distractions like auto play audios and videos. These are distractions will make users annoyed and destroy users’ experience.
If you are looking for the best SEO Services Singapore to assist you with any SEO needs, simply reach us http://seo-company.com.sg/ We are confident to provide you with the best solution for your concerns.
- Source: Bounce Rate in SEO
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