Here are the most common SEO technical problems and solutions on which have been researched among the best SEO Company in Singapore.
1. Content in replica
This is the most common matter of concern for all of SEO professionals that the duplicate version with “similar” or “nearly/exactly the same” as the initial content created on your website. Keep in mind that Google can’t visit each page recurrently and discover any changes to your content. Thus, don’t create sites that produce your pages on the fly from databases for the sakes of duplicate content.
Another circumstance when the replica is created is the use of plain and secure protocol URLs (HTTP and HTTPs). There is no inclination of domain.com, RSS feeds or blog tag. Or, it can happen when content management system (CMS) categorizes parameters.
Solution: Crawl your site and apply “crawl directives” in order to inform Google of repetitive URLs or use “robots.txt” file to direct Google to specific folders and directories shouldn’t be crawled.
Web development in mobile devices now counts for a great number of visitors to your website. In case your web pages on tablets and smart phones do not work well and leave bad impression to users, they tend to leave your site right away, which increases your site’s bounce rate. Make sure your site on mobile devices can load fast and smoothly.
Consequently, the traffic to your mobile webs is taken into account by Google for search rankings, so do not provide bad web experience on those devices which accordingly affects your traffic to the original web version.
3. Fishy Link Building
Google develops algorithm updates which can identify unnatural, spammy, irrelevant backlinks and as a result strip of your ranks on search results. Hence, it is recommended that SEO experts need to build natural backlinks and cross-linking for it help Google crawlers penetrate to your site.
4. Images are unfriendly to search
Images place a very important role in not only the illustration for content but it also influences the search rankings. The visuals, aside from web page search, are in great concern for those who look for illustration on search engines such as Google, Bing. To search engines, the images are merely images and can’t be identified if you don’t add ALT text or “live text” to help Google understand the keywords related to target images on your website.
5. Inappropriate redirects
In some cases, you have to move and link users to a different URL. There are two redirect options: 301 and 302. The 302 means “the resource is moved temporarily moved to a new location”, while the 301 means “be moved permanently”.
With 302, new website will not receive link equity from the old one. In addition, ranking and traffic to website will decrease if you use 302 instead of 301. Hence, 301 is the “best way to ensure that users and search engines are directed to the correct page”, said Google.
6. Slow loading speed
You won’t be patient enough to spend time waiting for a web page to load slowly, right? Then it’s easy to understand how important page speed is not only for users’ experience but also for better search rankings. Loading speed of a web page is also affected by some elements such as images, videos, CSS or JavaScript code that aren’t optimized. As a professional SEO company Singapore, you had better have your pages speed tested via some tools (e.g GTmetrix) and follow the instruction or recommendations being provided. This is essential to improve your pages loading speed, even for a couple of seconds. Besides, Google offers Google Page Speed Tools to help you with site’s speed improvement.
Không có nhận xét nào:
Đăng nhận xét