Why is your site’s ranking dropped? What is are the best solutions to solve this problem

Have you ever worried about your site’s ranking? It is dropped, it is not good as before, it is not in the top as usual- are they your considerations about ranking? Knowing your problems, Best SEO company Singapore would like to share some useful information which can clear your issues up.

1. Your content doesn’t meet the viewers’ standards


Content is the key in order to reach viewers’ attention to visit your site. If your site’s ranking have tendency to decrease, first you should take a look on your content. Does it meet the following requirements?
• Valuable content: The viewers are looking for their necessary information and it is clear to see that if your information can satisfy the viewers, they can turn into the actual buyers in the near future.
• Unique content: Duplicating the content from other sites cannot help your site get high ranking, even it might decrease it by contrast. Worse, Google would penalize your site because of this reason in many serious cases.
• Fresh content: You might hear about the importance of this factor due to the fact that both Google and the viewers like the fresh content. Therefore, remember to add new articles, images and media in order to make sure that your site looks newly and lively.

2. Be penalized by Google

There are many reasons which make you to be penalized by Google, such as your site has too many backlinks from low quality and irrelevant sources; you duplicate content from other sites as mentioned above or you over-stuff the keywords to your site… Be careful when implementing those actions, it can lead to the worst situation as penalized by Google and clearly, your ranking will be decreased suddenly and seriously. Therefore, SEO company in Singapore suggests that you should avoid penalties by obeying the rules and updating the Google’s algorithms all the time in order to maintain your site’s ranking.

3. Low click- through rate

Click- through rate is a way of measuring the success of SEO strategy by the number of users that clicked on a specific link. The fact that when your click- through rate is really low in search engine, Google will drop your ranking immediately. Thus, try to optimize the title and description in order to increase the click- through rate by including some words such as “how”, “review”, “free” to the title and description.

4. Bad site’s structure

You site’s ranking might be decreased by Google if there are many broken links, errors in your site. Both Google and the viewers obviously underestimate the quality of this kind of site. To solve this problem and hold your ranking, you can use the Google’s Webmaster tools to find out the wrong things and fix it. 

5. Outranked by your competitors
Another reason why your ranking is gone down is just because you are defeated by your competitors’ website which has better quality than yours. So, try to analysis all their aspects, especially the backlinks, content, social medial to find out what you need to improve to get back to the top.

Above are just some basic reasons which can reduce your site’s ranking. You need to take into consideration to avoid them. As the leading SEO services Singapore supplier, we hope this article helps you determine the best SEO experts company not just in Bukit Timah, Singapore, but anywhere in the World. For best SEO experts company in Singapore, contact us at +65 6659 2659.

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