Compare SEO and Google Adwords

If you are going to build a website and want to increase traffic to your site, there is a question always lingering in your mind: SEO or Google Adwords, which one is better?

So let’s take a look at what they bring to your business and figure out the answer by yourself.
Definition

SEO is a process that emphasizes on making your website content relevant to search engines. SEO help your website rank higher in the organic or natural search results. SEO optimizes your site in terms of keywords and articles at hand in your web pages.

Google Adwords, in the other hand, is advertising that makes it possible for you to position your advertisement on the top or right hand side of the search results pages on Google.The visitor then clicks on your advertisement and it takes them straightforwardly to your site.

Visitor’s Tendency

- According to a study, 65 percent of visitors has a tendency to click on the natural result and around 35% visitors will click on advertisements Adword.

- It is more potential to get clicks from applying SEO while Google Adwords contains invalid or fake adword clicks.
Pros and Cons of SEO and Google Adwords.

Pros

SEO                                            

• Cost effective
• Create good content
• Credibility – 75% of Google searchers click on organic results.
• User friendly - Part of a good SEO is creating user friendly webpage that will attract visitors and potential clients
• Long-term results
• Statistics – The results of SEO are easily followed by Google Analytics 

GOOGLE ADWORD

• Simple.
• Get results immidiately – Just 5 minutes, your ads will appear on the first page of search results.
• Precise targeting – Your ads are shown only for chosen keywords that ensures reaching desired target.
• Budget control – You can set your budget for a specific time limit.
• You can use different ad formats like text, photos and video content.
• Statistics – AdWords displays you instant statistics which gives you a good overview of what works and what doesn’t. 

Cons

SEO

• Time consuming. It will take 2-6 months to push keywords on top.
• If SEO is stopped, the ranking of their website decreases over a period of time.
• Search engines change their algorithms often. Your business need to be to be updated with the latest trends. 

Google Adwords

• The cost of keywords will grow over time making AdWords an expensive marketing tool. Popular keywords limit the abilities of smaller companies to be visible in Google search, as using them may be extremely expensive.
• Difficult to measure ROI 
• Lost independence - Doing only Google AdWords your webpage will become dependent on it.
• Bigger bounce rate 

When it comes to promoting a website, Google Adwords and SEO are two powerful tools available in your digital marketing strategy. You can use Google adwords when you want traffic fast but you need SEO for long term and sustainable online success. It all depends on your plan.

If you are looking for the best SEO Service Singapore to assist you with any SEO needs, simply reach us http://seo-company.com.sg/

We are confident to provide you with the best solution for your concerns.

-Sources: Compare SEO and Google Adwords

-Home Page: SEO Companies Singapore