Why SEO is necessary for company websites?

A crucial aspect of Search Engine Optimization is making your website easy not only for search engine robots, but also for users. Sophisticated as Search Engines these days, they still cannot see and understand a webpage the same way as a human in many ways. SEO helps the Search Engines in a sense that provide hints for them on the content of each web pages and how those content might be useful for the users.

In a common argument against SEO services, we often hear people working in the field say that smart search engineers would never built a search engine that set certain principles for websites to
follow in order to be ranked or indexed. Anyone with half a brain would want a system that can crawl through any architecture, parse any amount of complex or imperfect code and still find a way to return the best and most relevant results, not the ones that have been "optimized" by unlicensed search marketing experts.”

Imagine you posted a picture of your pet cat online. A human might describe it as "a white Persian-like cat lying on the couch in a house". On the contrary, even the best search engine in the world would struggle to describe the photo at anywhere near that level of understanding. How do you make a search engine understand a photograph? Fortunately, SEO allows webmasters to provide "clues" that the engines can use to understand content. In fact, adding proper structure to your content is essential to SEO.

Understanding both the abilities and limitations of search engines allows you to properly build, format and annotate your web content in a way that search spiders can digest. Without proper SEO services Singapore, many websites remain invisible to search engines.

All major Search Engines share the same operating principles. With the help of a type of amazing artificial intelligence, automated search bots accomplish the crawling on the web and follow links and index content stored in massive databases. However, even the most advanced search technology is not so almighty. It still presents all kinds of technical limitations that can lead to endless problems in both conclusions making and rankings. These are three most common issues:
Spidering and Indexing Problems,
Content to Query Matching,
Popularity from High Search Rankings

- Source: Why SEO is necessary for company websites?

- See more: What Is Search Engine Optimization?