Common misconceptions about SEO (Part 2).

SEO Myth: The more you repeat a keyword on that site, the higher it will rank in SERPs.
The truth is: There is a bit of trouble to this “fact” because each Search Engine uses distinctive algorithms with different ranking factors. A keyword density of about 3-15% is appropriate to adjust the site to achieve a higher position (depending on each specific Search Engines). Combined with other optimization efforts and adjustments, appropriate keyword density will help push your website higher up the list. Overuse of keyword density will lower your rank or even get you penalized. Discuss this matter with your SEO Company Singapore  carefully before signing the contract with them.

SEO Myth: The hidden links or text on a page can help that site rank higher.
The truth is: Keyword stuffing and hidden links on a page may make your site penalized or banned if
Search Engines detect. Some tools consider it as spam. But most people think that it is not dangerous.

SEO Myth: The more reciprocal links you have, the higher you rank on Google Search Results Pages.

The truth is: The Outbound links to related and also unrelated sites can affect page ranking. The links that does not respond rank higher than those associated with responses. The higher these inbound links’ quality is, the better it helps the PR process, but nobody knows exactly how much Google influence PR as their algorithms continuously adjust. A million unrelated links can reduce your PR effects and if your website is found linked to FFA or pages that contain many links, your site may be penalized for allegedly guilty.

SEO Myth: You do not need to update your site to keep your rankings.
The truth is: By checking regularly (remove obsolete documents, fixing broken links, paying more attention to the query, etc.) and update your site regularly, you are signaling the program and the process of gathering information to go back and collect data to your web page for changes in their list. To maintain a high ranking, you need to adjust the page to Search Engines’ algorithm changes if necessary. If neglected, you can easily fall out of the top ranking sites because new competitors are indexed and optimized. If you don't have time for writing creative content to update your site, you can just use the SEO services on content as the prices for this kind of SEO service in Singapore is pretty cheap

SEO Myth: You can achieve higher rankings on a tag without changing the code or content of the pages in your site.
The truth is: There is no long-term possibility. Any high results will only be there temporary. If you want to improve your rankings gradually, you must adjust your site frequently to help Search Engines spider it. You can temporarily improve your rankings by running the query and checking Search Engines’ reports regularly for updated keywords. However, stable results depend on your willingness to optimize and adjust the code and content of your pages. A simple thing like fixing broken links can contribute much to the enhancement your listing. That's one of the ways to adjust the Search Engines that is the most overlooked. Search Engines will not continue to spider a site if they pump into a number of broken links.

- Source: Common misconceptions about SEO (Part 2).

- See more: Common Misconceptions About SEO (Part 1).