SEO predictions for 2015

Another year has passed and SEO Predictions for 2015 is still figuring out the way to cope with so many updates on Search Engines’ algorithm, especially from Google developers. We have had implement many small practical experiments on working sites to anticipate the upcoming SEO situation in 2015. Below are some of the most significant predictions for 2015 from our SEO Company in Singapore:

Fast-pace development of mobile traffic:

Mobile traffic has been increasing rapidly for a few recent years, and has been accounted for a significant percentage in the final traffic chart in 2014 and forecasted traffic charts for years to come.

According to recent studies, the development pace of mobile traffic far exceeds that of traditional traffic (from desktop).

Producers of new phone models (especially smart phones) have been focused in enhancing the Internet access features, as well as the browsing speed. Moreover, the webmasters have now caught up with the increasing trend for mobile traffic and pay more attention to responsive design for mobile devices.

On May 11/2014, Google formally introduced and launched "Mobile friendly label" on search results for mobile devices. Specifically, when you surf the web and search information from Google, it would favor website with “Mobile friendly” description when returning the relevant results for your particular queries. Rumors say that Google is also developing new search algorithm customized for mobile devices. Even a short description line like “Mobile friendly” can have strong impact on the search results; imagine how much a specific algorithm can influence.

 

Content is still king

Content continues to be considered as the king. Google's new algorithm supports content retrieval and markup more precisely. there are simple ways to optimize your content for search, utilizing long tail keywords is one of them. Long tail keyword has also been enhanced in ranking. Content development towards the relevance of the content to avoid spamming is highly appreciated. Thus, spamming the same content with one specific money keyword will no longer bring any good to your SEO plan, our help you step up to higher rankings in the search engines results.

The new hummingbirds update has brought along various changes in the way SEO practitioners approach keyword on the website. The hummingbird update improves the content mapping on site and search terms more precisely. It also assists long tail keyword in the ranking improvement, which also emphasize the importance of content.

Keywords-focused backlinks’ advantage diminish

Many SEO practitioners have witnessed drops in ranking when they pay too much attention in building keyword-focused backlinks. That common phenomenon is caused by the new Penguin algorithms update. Google has been perfecting its understanding towards the backlinks building landscape. May be you act immediately after obtaining the updated anchor text, but somehow that keywords position slips unexpectedly to much lower ranks. That is due to stricter requirements Google want to assert on backlinks, especially those that you are trying spread.

Some advices for practicing SEO in 2015:

You should only focus on the most general and prominent trends in SEO rather than any particular speculations in other to achieve better ranks. Thus, with the anticipated trends above, we recommend these following points for you to pay attention to when implement any SEO strategies to your site.
Apply new SEO website design techniques. Desktop and Mobile version of your site should be responsive with 2 specific sitemaps, one normal sitemap for desktop and the other for mobile.
Plan to build brand awareness right from the start.
Create original content to attract real traffic.
Build links with traffic and important keywords.
Don’t pay too much attention to Pagerank.

Above are some quick tips on how to adjust the site’s elements’ specifications according to recent trends to better optimize your site for 2015. If you are looking for the best SEO Company in Singapore to assist you with any SEO needs, simply reach us at +65 6659 2659!

- Source : SEO Predictions for 2015

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