10 Steps To Check Your SEO Campaign

Do you want to know your websites are optimized properly for Search Engines? Do you know how to analyze your SEO plan? If you want your site to be at the most important points in the buying process, you should take care of your site properly. Because SEO service is very essential if you wish your website will be found when your target customer want to purchase online.

An SEO Audit will analyze, measure, and report on major factors influencing organic search engine rankings. You need to focus on primary issues and challenges that need improvement and fix your site if necessary.

It is necessary to perform a basic audit if you are so busy to conduct an extensive SEO analysis. It will give you conclusions about your website’s performance. You will save much more time to do
other things. It is worth to take a look 10 Steps To Check Your SEO Campaign:

Meta-descriptions

Do not miss a meta-description in every page of your website. The optimal meta-description length is 150-160 characters. If you have fewer characters, you cannot provide useful information in search engine results to the user. Meta-descriptions will help your target audience get information which they are finding. Do not forget targeted keywords for SEO. When you have more characters than the optimal range, then information is truncated and not shown properly.

Meta-titles

The page title is a very important part of SEO. To optimize your website you should have proper and valuable keywords for every page. You should also ensure that the meta-title limit is under 55 characters. It is the maximum length that search engines will allow.

Clean URLs

If you have well-structured URLs with important keywords, you get a successful key. It will be helpful for SEO.

Redirects 301 and Canonical URLs

Does the worldwide web (www) version of a website redirect to the non-www duplicate content (and the other way round)? You should define in every page which is the primary content page. You can use 301 redirects and the rel=”canonical” link element to send traffic from the other URLs to your preferred URL. A server-side 301 redirect is the best way to ensure that users and search engines are directed to the correct page.

Meta-keywords

You should consider your meta-keywords since they don’t offer any SEO related boost. Do not make meta-keywords become spam.
Google Author

To get higher rankings in search engines results, you should connect your articles with the author’s Google+ profile. It is good to use the authorship markup and the tag rel=author. You should be interested in Google Authorship which is important for SEO.
Sitemap xml and html

Your website should have an HTML or an XML sitemap, and this should be registered in Google Webmaster Tools. An HTML sitemap will help site visitors to navigate a website. It is a bulleted outline text version of site navigation. The anchor text in the outline is linked to the page it refers to.
Temporary redirects

You should avoid 302 redirects in your website. 301 redirects will be better for your website.

404 error pages

You should create a customized 404 error page. The 404 or Not Found error message is a HTTP standard response code indicating that the client was able to communicate with a given server, but the server could not find what was requested. The web site hosting server will typically generate a "404 Not Found" web page when a user attempts to follow a broken or dead link; hence the 404 error is one of the most recognizable errors users can find on the web.

The 404 or Not Found error message is a HTTP standard response code indicating that the client was able to communicate with a given server, but the server could not find what was requested. The website hosting server will typically generate a “404 Not Found” web page when a user attempts to follow a broken or dead link; hence the 404 error is one of the most recognizable errors users can find on the web. It is a good practice to customize the 404 error page so that it includes a brief sitemap or/and a search feature for your website. A number of tools exist that crawl through a website to find pages that return 404 status codes. These tools can be helpful in finding links that exist within a particular website.

Noindex option

If you use articles that you have borrowed/copied thoroughly from another website, then you should ensure that you have the “noindex” option in your page source code, so that Google does not index those pages, and subsequently they are not ranked.

- Source: 10 Steps To Check Your SEO Campaign

- See more: The Importance Of Content Quality

- Home: Best SEO Company in Singapore