Best SEO Company recommendations on how to cope with Search Engines

Each SEO company in Singapore has different approach to process an SEO campaign. Yet their SEO campaigns still need to be adjusted frequently to the Search Engines’ algorithm changes. In this article, we would like to introduce you the basics of Search Engines’ operation and how to cope with them.

Search Engines serve main functions: (1) Collecting data (crawling) and building index (indexing); (2) Providing answers.
Collecting data (crawling) and building index (indexing): Collect results and construct data index (documents), web pages, files, video, images, etc. on the whole Internet network. Search Engines do this through a complicated web of links. With links, Search Engines crawlers can read billions of data that have been connected to each other. These crawlers keep on searching for new site. If one crawler finds a new site, it will decipher that site’s codes, save that code in the giant central database for recalling later.

Providing answers: by calculating the relevance of search results and present a list of relevant web pages to users through acquisitions and rating. Nowadays, the “Useful to users” feature is the one that get the most attention from Search Engines developers.

So, how to decide the importance of results returned?

If you are not an insider nor invest enough time and efforts to study Search Engines’ algorithms in-depth, you can never comprehend their operation. Even if you put lots of efforts to the study of Search Engines, there is absolutely no guarantee that you can understand them or catch up with their changing speed. Moreover, Search Engines developers hardly public any critical elements in their algorithms for you to adjust your SEO strategy. The public release of Search Engines on list of elements that can be optimized may be the only reference you have to enhance your site incompliance with SEO standards. These lists include these following features:

Recommendations from Google webmaster:

Pages that are created only for SEO purposes are no longer appreciated. Instead, you should make your pages valuable to the readers. A advice: don’t trick them into your pages with misleading title and provide irrelevant content comparing to their intention from the search query.
Create quality content. Make your content useful and informative to the readers; and matched with the topic you want to cover for your site. Try to make your <title> elements and ALT attributes are descriptive and accurate.
Pay attention to the hierarchy and text links. Every page should be reachable from at least one static text link.

Recommendations from Yahoo webmaster:

The number of other sites linking to it.
The content on each page.

Testing of new product versions.
Discovery of additional sites.
Changes to search algorithm, and other factors.

Recommendations from Bing webmaster:

In the visible text, add keywords that users may choose as search query terms that are relevant to your website’s content.
Limit the content on each site with one topic in one page. A HTML page with no pictures should be under 150kb.
Each page should be accessible by at least one static text link.
Don’t put the text you want to be indexed inside images.

Above are some information from SEO Company Singapore for to cope with the Search Engines operation, hence boost your rankings more efficiently. For best SEO Company Singapore, touch base with us at +65 6659 2659!

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