Thứ Ba, 24 tháng 3, 2015

How to push a new website to the top (Part 1)

There is an additional 160,000 new website are born in every 24 hours, according DailyChanges.com. Among them, the websites using SEO services from the start and continued optimization since then have huge advantage in Google search results. There is plenty of work to do to put your website into this lucky list. Or, is it even luck at all? The thing is, there are a few basic guidelines you can follow from the beginning days of you site’s existence, days that your site was not even indexed:

1. The accessibility of your website.
You need to ensure that users and spiders can access all pages on your website. You should try to identified and eliminated the dangerous error: 404s, 500, 302s (instead of the 301s), duplicate content (including on your web pages or linked pages), no title, or too few content. Two tools cannot be ignored in order to detect this error are:
Google Webmaster Tool: it's free; you just have to register in Google.com/webmasters.

SEOmoz Crawl (in SEOmoz Pro Web App): more features, but there will be fee required.

2. Keyword usage:

You must choose the right keywords. Keywords should have an average degree of difficulty. You have to ask if those keywords have good search volume. Are some users actually searching for them? You might not be able to target high value terms because you are also looking for low difficulty when you are first launching a site. Maybe you do on your home page or some branded page, some product page, but for the things that you know you want to target and you want to work on early short term, maybe some content that you've got, some feature pages for the product or service you are offering. So, you can look at search volume, the relevance to the website; make sure that you have something that is relevant that is actually pulling in searches you care about, and low difficulty.



3. Content:

Do not just present boring texts. You should add more text, video, images. Put yourself in the position of Web surfers. Are you satisfied when browsing through your Web site? Google is smart now, it has a special algorithm to find the scores for the website and bring real value to the user. In fact, many sites have very few backlinks and not much on-page optimization, but are still on top because they provide content that are valuable, attractive and highly-appreciated by users. So why wait? Make your content more creative and fascinating now. If you don't have time for writing creative content, you can just use the SEO services on content as the prices for this kind of SEO services in Singapore is pretty cheap.


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