How a SEO Company in Singapore conduct a basic website audit

There is a large number of SEO Company in Singapore ready to accomplish your specific SEO needs. Normally, these companies would first provide you a free initial report evaluating your website’s optimization status, especially your on-page elements performance. Therefore, in this article, we will focus on the on-page audit of a website, which factors to look at and how should they modified. Basically, there are three initial points to pay attention to when optimizing for a site.


1. Title tags

The title tag is one of the most important elements of a website. A website that is well-optimized for the title tags would be a very powerful platform to apply SEO techniques. In a website, the logical allocation of title tags would help leverage the power of those tags in the optimal way.

The level of significance for title tags diminishes with the increasing number assigned to each of them. Thus, H1 is the most important tags in the series. These title tags are supported to be delegated automatically, but it is recommended to create them manually. Although this practice could be a little more time-consuming, but it allows you to effectively customize these title tags the way you deem best for SEO practice.

A few tips on title tags for you:

Incorporate keywords naturally into the title tags. Pay attention to your user, not just Google or any other Search Engines.
Put the most crucial keywords at the beginning, and your brand name at the end of the tags. You title may look like this: “Primary keyword” – “Secondary keywords” | Brand name.
Restrict the length of the title to maximum 70 characters.
Title should be in H1 tags. The HTML code for this is: <h1> “title” </h1>
There should be different title tag for separate pages
The most important thing you need to remember is that there should be only one H1 tags and a few H2, H3 tags for each page, depending on the topic of that particular page.

2. Website structure – Sitemaps

A satisfactory website structure would help your optimization strategies implemented mush more convenient. The site structure assists Search bots in crawling through your site, makes their indexing works become easier, and thus may lead to higher conversion rate. A sitemap with clear directions and hierarchies would bring you a certain level of favor from not only the Search Engines, but also the end readers.

A site with pleasing sitemap usually pertain these characteristics:
Minimalized and built with delicate codes.
Features can be flexibly customized by administrators.
Critical content is placed on top of pages.
URL path of each page can be optimized easily.

Illustration of a friendly URL
The hierarchical structure is not complicated. Including the homepage, that site should have as many as 4 levels with 1-2 levels for the categories, and then the 2 further levels for the specific articles.

3. Website Interface

Website interface is an extremely decisive factor for a “website’s success” as it can help impose the positive first impression on your readers, or better, potential customers. A website with user-friendly interface, easy to use and navigate structure would help attract more visitors to site.

The interface should demonstrate the purposes of the website and the owner’s charisma. Hence, the interface should possess these 3 characteristics:
Modern: people’s taste are changing and enhancing every day. Thus you should try to bring a more contemporary look to your site by using light or metallic shades, depending on your type of products and services or your business sector. You also need to flexibly place modern icons (e.g. Facebook, Social media, iPhone buttons), or images into your site to create an overall stylish feeling for your site.
Innovative: Try to come up with unique layout with logical sub-blocks and features for your site. It is an effective way to deliver your personal and professional messages to your readers. Creativity is the fastest way to gain attention from others, regardless of where it is presented.
Useful: The site’s value should be emphasized for both the webmasters and the visitors. For the visitors, they should be able to grasp the idea of how the website is used and what can they gain from browsing through the site’s pages. In other words, the purpose of the site should be stated clearly through the way it presents and organizes its resources. For the webmasters, a high quality website has to exhibit certain flexibility, i.e. allow webmasters to execute a specific function or improve management efficiency by adjusting the necessary codes. The utility also enhance the ability to quickly learn the functions and usage for users and webmasters.

Above are some quick tips on conducting a website on-page audit to identify any problems and adjust the site’s elements’ specifications to better optimize your site. If you are looking for the best SEO Company in Singapore to assist you with any SEO needs, simply reach us at +65 6659 2659!

- Source: How a SEO Company in Singapore conduct a basic website audit

- See more: Best SEO Company Recommendations On How To Cope With Search Engines