Are you worried about the challenges and opportunities of Social Media in 2015? Are you wondering what 2015 might look like for social media marketing?
This article will help you have a general view and answer to your concerns. It is certain that you need to review carefully your marketing plan in the coming months. Many people believe that Social Media has become one of important factors which affect directly your business’s search engine optimization efforts.
1. Social apps for the youth of today
This may be a result of the explosive growth of Social networks that leads to the sharp increase of social apps. Social media platforms are getting more and more popular. According to the comScore data, most people spend their time on Facebook with mobile devices. Thus, it is the right time to learn how to build websites that perform well on mobile devices.
According to Mobile Path to Purchase researched by Nielsen on behalf of Google, 74% of people utilize a search engines on mobiles to search and buy things they need. Some people are not sure which they should choose between creating a mobile app and optimizing for a mobile site. SEO Company Singapore suggests that you should create a mobile-optimized website because Google cannot search and index in-app.
On the other hand, Messaging Apps are growing fast and becoming the popular way to share and engage content on social networks. It can be seen clearly the development of social media in the future is rather brighter than before.
2. Facebook ad price will increase considerably
You can see that many brands are ready to pay more to advertise on the social network to reach more fans. Because marketers believe that it will help them draw large audiences and increase website traffic, like, share rates. Unfortunately, Facebook limits the number of post visible to one particular fan. The demand for promoted posts and ads start to increase, which leads to the pricing raise.
According to industry analysts and marketing experts, Facebook ad quote has gradually been increasing in the past few years. In 2014 Facebook ad price went up 10% comparing to 2013. It is predicted that this trend for Facebook ads will continue in 2015 as reach possibility of organic posts continues to fall.
3. LinkedIn is very important on B2B social network
It is easy to understand why most of B2B choose LinkedIn as the top network. We can see the difference between LinkedIn and other networks.
According to the 2014 Social Media Examiner survey, 88% of B2B marketers are using LinkedIn, compared to 89% for Facebook and 86% for Twitter. SEO Company Singapore believes that 2015 is the year LinkedIn will surpass Facebook for B2B marketing.
4. Twitter is a new advertising channel
Do not hesitate to use Twitter if you want to enhance opportunities to reach your target audiences. Twitter will give businesses more choices and payment methods in terms of advertising. In addition, it allows you to just pay for certain performance-based services rather than clicks in general. Since, you will get many benefits from Twitter, you may want to find out how to use Twitter at the earliest time possible.
5. It is time to utilize Instagram
Nowadays, Instagram has become the network when it comes to image-based social media marketing. According to the Social Media Marketing Industry report, 42% of marketers are planning to increase their use of this platform in the current year, compared to 38% in 2013.
Instagram is growing fast, especially with the development of micro-video space. Fortunately, marketers will have the opportunity to hit the audience with the 15-second videos because Instagram will provide video advertising. The message of this advertising will reveal many essential things such as age, gender and country.
With cheap SEO services, we will provide an effective SEO strategy as well as an ultimate Social Media plan. It is good to combine Social Media and SEO to improve company’s rankings in the major search engines. If you are looking for the best SEO Company in Singapore to assist you with any SEO needs, simply reach us at +65 6659 2659!
- Source: Top 5 Social Media Trends That Strongly Affect Your SEO Strategy
Không có nhận xét nào:
Đăng nhận xét