SEO expert Tips: What it is advisable to know information about Google Penguin Algorithm

Google Penguin Algorithm is one of the most concerned issues that professional SEO companies keep updated continuously. Whenever Google does a major algorithm update we all rush off to our data to see what changed in terms of rankings, search traffic, and then look for the trends to try to figure out what changed.

With 2 major version rollouts and a total of 5 updates since 2012, it would be prudent to say that Google Penguin has shaken the SEO world over. Going forward though, one of the key questions your 2014 SEO strategy should address is how to Penguin proof your link building strategy or on the other end of the scale for less unfortunate webmasters; how to recover from a Penguin penalty that has been wrecking havoc on your rankings.

What is Google Penguin?

Google Penguin is the algorithm that Google made to target link spam. It was announced on April 24, 2012 and targets link schemes, automation tactics, and poor quality link building. Basically, anything meant to game the rankings of a site through links. Penguin is meant to catch tactics such as blog comment spam, directory spam, article spam, buying links, link networks, and many other methods that were used to quickly rank a website with low quality links or practices that violate Google Webmaster Guidelines. While we mainly see Penguin associated with links, it also looks at many other items.

How Often Are Google Penguin Updates Rolled Out?

· April 24, 2012: Penguin 1

· May 25, 2012: Penguin 1.2

· October 5, 2012: Penguin 1.3

· May 22, 2013: Penguin 2.0

· October 4, 2013: Penguin 2.1

· October 18, 2014: Penguin 3.0

· December 11, 2014: Google has said that the Penguin Algorithm will now have regular updates on a continuous basis

Google rolled out the first Penguin update in April 2012, and the search company estimated it affected 3% of all English-language web sites. Google doesn't always announce changes for Penguin, but there have been at least five Google Penguin updates, including a major update, Penguin 2.0, in May 2013 and the most recent, Penguin 2.1, later that year in October. On October 17, 2014, Penguin 3.0 was released and impacts around 1% of queries. This update continued to roll out and Google confirmed that a fluctuation around Thanksgiving was caused by Penguin 3.0.

How Google Penguin Algorithms negatively affect your website?

Google is always cautious of dirty trick from SEO companies that they always want to get to number one on the first page. That’s the reason why over the past few year, Google has introduced increasingly stringent regulations to ensure that high-ranking websites are not only free of spam but also contain high quality content. As a consequence, it will clamp down on SEO company wanting to get a keyword bump and creating an opaque situation that requires constant vigilance.

Google keeps shifting and modifying the way they calculate the popularity of sites. The general user wouldn’t notice such a change. BBC, Microsoft, and other major corporate entities still dominate their realms as do other major niche providers. There is a multitude of ways to benchmark popularity and then tailor output to fit within these parameters.

Conclusion

As a professional SEO company, you always have to take the Google Penguin algorithm into consideration in case of negative SEO to avoid Google penalty. Due to being algorithmic not manual, it will be not easy. Are you in concern of your web’s ranking? Or do you think your site is affected by Google penalty? Contact SEO Company Singapore at +65 6871 4838 for accurate diagnosis and boost your page ranking.

-Source: SEO expert Tips: What you should know about Google Penguin Algorithm