What is black hat Social Media?
“Black hat” is a terms referring to a type of hacker. Hacker is the person who maliciously violates computer security for some reasons to gain personal benefits. According to SEO experts, “black hat SEO” refers to SEO’s techniques and strategies that are applied to improve search engine rankings in a way that violate the search engine guidelines and terms of condition.
So, black hat social media is similar to black hat SEO in terms of attempting to make use of social media websites for personal gains by using methods not belonging to guidelines of social media websites.
Typical instances of Black Hat Social Media
The most typical methods of Black hat social media are to buy fake likes, shares, tweets or subscribes on social media content. Or, they share dangerous hyperlinks and leave negative comments on competitors’ content, etc. Any abnormality in activities happening to social sites to gain the spreading will be considered as black hat social media.
Bad effects of black hat social media
You want to illegally increase ranking in search results by black hat techniques, but it’s useless to drive sales. The impressive amount of followers, likes, shares, etc doesn’t last long and truly reflect the number of customers supporting your business. Quick SEO results at the initial stages thanks to illegal activities will end up losing everything after some time, especially your business reputation and good impression. In addition, search engines always offer penalties in any case of black hat strategies. Don’t you want to shut down the social media profile?
What is the solution to fight against Black hat Social media?
Depending on the social media site, there are many ways illegal activities cause harm to SEO and solutions to control them.
Mark/Report as spam: Most of social media sites have this function. Or, you can report spam to Google via “Webspam reporting form”
Contact site owner: Anytime you need support from company’s legal department of website, make legal claims and send to them.
Conclusion
The legal process takes time to gain achievement but worth your effect in the long run. Once it is done, there will be bad impression on your profile and your business as well. That is the reason why white hat SEO method is the best option that ensure you great results. Contact professional SEO companies for further consultancy.
- Source: SEO expert advice: Black hat social media hurts SEO