Thứ Hai, 27 tháng 4, 2015

Bounce Rate in SEO

In Search Engine Optimization, Bounce rate is one of the most important elements which has big influences on the website rankings. According to Google, “Bounce rate is the percentage of visitors that open a website and leave before spending an amount of time that is deemed significant by the search engine.” Basically, it indicates the percentage of web visitors who visit one page and leave immediately without accessing any other page on the site. In general, an increase in bounce rate is considered as a bad thing. A low bounce rate means high website visitor engagement





Maintaining a low bounce rate is necessary because it means your content is qualified to get a deep engagement with visitors. On the other hand, some experts claim that a low bounce rate could shows that people are not clear about your website and spend time on figuring out which page to access. In fact, having a high bounce rate may not really a bad thing depending on the type of website. In case your business plan to have visitors take a permanent call to action that could direct them leave out of your website, it is good for you to have a high bounce rate.

Thứ Bảy, 25 tháng 4, 2015

The Important Factors In Any SEO Campaign In 2015

SEO Company Singapore recommend that when you initiate your SEO campaign, you should first choose the main keywords, then conduct a competitive backlink analysis, measure SEO parameters along the process and make periodic SEO reports to track your SEO progress. This practice will help you know exactly what you should do and properly optimize your website for search engine.

Many businesses make the decision to focus on SEO to boost your website in Search results. SEO specialists try to put efforts into optimizing their website in the first place, which make it easier to attract target audiences. Otherwise, it takes longer time to improve website rankings as you will need to intensively examine and modify your SEO strategies over and over again.

Thus, it is good to spend a few minutes checking your SEO plan first. Here are some main factors that you need to consider:

Top 5 Social Media Trends That Strongly Affect Your SEO Strategy

SEO Company Singapore will recommend some SEO trends for 2015 that can help you dominate your SEO campaign.

Are you worried about the challenges and opportunities of Social Media in 2015? Are you wondering what 2015 might look like for social media marketing?

This article will help you have a general view and answer to your concerns. It is certain that you need to review carefully your marketing plan in the coming months. Many people believe that Social Media has become one of important factors which affect directly your business’s search engine optimization efforts.

1. Social apps for the youth of today


How Google+ Affects SEO Plan

Our SEO specialists at SEO Company Singapore admit that Google+ is one of the social networks that affect search engines. It will help you push your keyword ranks by Google+. So, you should consider finding out how to optimize this kind of social network for your SEO plan.




We will discuss about why Google+ will have an impact on SEO. It can be seen clearly that Google+ is different from other social networks such as Facebook or Twitter. The users who follow you in Google+ will have the priority in jumping to your next article on Google search engine. If your follower list has 300 people and they click on your results, then you will have a higher CTR rate compared to other results and Google will rate your website higher.

5 Tips To Build Natural Links To Improve Your Google Rank

The best SEO Company admitted that the process of building natural links can be hard and take much time. Are you wondering about how to get the natural and quality links? This article will show you some tips to get natural links.
“The objective is not to ‘make your links appear natural,’ the objective is that your links are natural,” writes Matt Cutts, the head of Google’s web spam team. When your readers share your site on his or her website, social networks, they will create link back to your site. It is a way to drive traffic to your website and improve your search engine ranking on Google result.
Some people said that you are trying to build links as many as possible, but it is pointless to create a lot of links that is invaluable. SEO Company Singapore suggests that you should have links that come from reliable pages. It means that the quality of pages you link is very important. It has a strongly impact on your website reputation.
Here are 5 tips that you can ensure your links to be natural:


1. Forget to link to spam sites

Thứ Sáu, 24 tháng 4, 2015

Writing Content that Ranks

Blog is the original platform people use to express their opinion, thoughts, etc. for the whole World to see.The growing rate of this platform was once leveled out, but is now rising considerably. Whether you are an individual who wants to establish your own online identity or a company that seeks to promote your business’ brand image, blogging is a good way to start. Hence, you need to know how to blog properly to effectively spread your voice and your products.

Below are some of the most useful blogging suggestions we would like to provide you:

Set goals:


Whenever you start to do something, the first thing we advise you to do is to set clear goals, i.e. state your purposes. Many people have failed simply because they start without a clear mindset on the outcomes. Therefore, before you write, spend some time to brainstorm on why you want to write and what you want to achieve with your articles. Is it that you want to share your experiences and expertise, promote your sales or motivate other writers? Don’t be reckless in choosing your objectives as it is what you have to focus on every step you take.


Understand Your Targeted Audience:

After setting clear objectives and targets, the next thing to do is to understand those targets. You have to determine the communities in which your targets actively participate in whether your targets are teenagers, adults or businessman, etc.

The most effective way to understand your targeted audience is to conduct researches on the topic relating to your purposes that they might be interested in. Read relating articles and join your targets’ communities to get to know them. Popular social networks such as Facebook, Twitter, etc. are some nice places to start if you want to target teenagers. Pay close attention to the audiences’ responses and encourage them to share their thoughts with you.

Update your blog frequently:


Make your audiences recognize your presence by constantly your blog on a regular basis. Apparently you might not have time to Writing Content that Ranks new and fresh articles every day. But do update them on a weekly basis if possible. However, make sure that every time you post a new article, it should be original and valuable to your targeted audiences to encourage them to read more later on. Don’t just copy from other sources and publish useless content just to fill your blog. If possible, you may try to write on your own experiences and make it sound like an interesting story to keep your existing audience and attract new comers.

Interact with your blog visitors:

All your efforts put in perfecting your writing would go in vain if you cannot attract new or keep your old audiences. Give them things to discuss about, ask for their opinion and feedback on any issues you think they might want to talk about. After that, don’t just passively read them, you have to also participate in the conversation. You may try kindly reply to your visitors’ comments and show your appreciation on their participation on a particular topic or thread.

Marketing your blog:

After those initial steps, you may try to marketing your blog. You can share your blog on social media. It is crucial to own accounts on popular social networks as they are considered one of the best platform to promote your products, i.e. your articles. Consistent presence on social networks not only helps you to stay in touch with loyal audiences, but also makes you more visible to new visitors. If you have anything to sell, it is about time you can advertise your products and monetize them.

After following all above steps, the best blogging tips for beginners is to market your blog and monetize it to live a happy life.

- Source: Writing Content that Ranks

Thứ Hai, 20 tháng 4, 2015

SEO in Singapore - Your first step to approach Online Marketing

Having a website is not all you got. It’s a beginning to build its reputation and connect with your clients. Let’s see how SEO in Singapore works for your marketing campaign.

Online marketing has far more tools and strategies to ensure your marketing plan meets the business goal. The internet keeps updating and being more and more modern, activating, accessible and useful for users all over the world. Hence, online marketing proves its efficiency in doing research, attracting and satisfying customers’ need. You may wonder the relationship between online marketing and SEO (Search Engine Optimization), so why don’t we analyze all the aspects of SEO related to marketing.

SEO and SEM