SEO expert SERVICE applying WordPress

According to SEO company Singapore, WordPress is the most recommended blogging website for individuals and business because of its simplicity and flexibility in editing post with lots of available plugins. WordPress is an extremely adaptable content management system that doesn’t requires much knowledge as the foundation to use but new users can start it anytime they need. Are you looking for a blog site to begin? No further hesitation, try WordPress out!

What is WordPress?

“WordPress is a free and open-source tool and a content management system (CMS) based on PHP and MySQL. Features include a plug-in architecture and a template system. WordPress was used by more than 23.3% of the top 10 million websites as of January 2015. WordPress is the most popular blogging system in use on the Web, at more than 60 million websites. WordPress is supposed to be the most common Content Management System (CMS) that is SEO friendly and appropriate for web masters and digital marketers.” (refers to Wikipedia)

Benefits of using WordPress

We heard plenty of information and rumors that WordPress is the top choice of many professional SEO companies, but what are the reasons besides the fact that it conforms to Google’s algorithms and thus increase the rankings of your site in search results? Let’s have a look the followings SEO advantages when using WordPress:

Easy to edit content: Content is the top important driver that boost your SEO ranking. WordPress platform allows adding and editing content including new pages, blog posts, images, etc on a regular basis quickly and easily. You still can post content even if being lack of foundation related to informatics or blogging websites. Some basic steps are: adding title (don’t for get to add keywords), create links and tags, insert pictures and select category.

Permanent links can be customized: The permanent links decides how your URL look and it should be adjustable. WordPress supports you by customizing the URLs quite easily, which is significant from SEO perspective. By customizing the URL, SEO can edit and insert some relevant keywords and make it easier for search engines to identify the keywords and your post will be ranked higher.

Plugins: WordPress offers thousands of free plugins for SEO. Collect some plug-ins that work for your post to add some functionality. For instance, SEO Yoast guarantees the development of website with SEO best-practice once it’s launched.

Create Categories and Tags: Categories helps you to manage the content and make new readers find their target posts quickly. In addition, readers can easily choose a list of subjects or products based on the categories. Tags allow you to collect keywords that can describe the blog post and they can be found at the end of the article. Also, these tags help search engine index better.

Open-source: You don’t have to pay for using WordPress, which is quite ideal for any business owners to reduce costs of their marketing strategies. As an open source CMS, more and more people in the world will contribute to make WordPress improve in the future. There is no need to worry about Google’s constant changes since WordPress will keep being updated. Is it perfect for your SEO practices?

Conclusion

These are the top reasons why WordPress attracts the majority of users all over the world to start their blogging. People have chances to enjoy more comfort and find it simple yet effective to use, especially you don’t need to spend time learning to use WordPress and a good foundation of informatics. If you’re looking for trustworthy and SEO friendly blogging platform, don’t hesitate to use WordPress as the beginning.

-Source: SEO expert service using WordPress

SEO expert advice: Black hat sociable media hurts SEO

According to SEO company Singapore, black hat sociable media has your tendency in order to flare up with the past few years. to shorten times, hackers violate cultural media sites’ guidelines to make irrelevant links, bad links as well as spamming. This may gain anyone higher ranking with search results but on the additional hand leave bad impression of any profile IN ADDITION TO business. Regardless of Google’s news letters of search algorithms, anyone always try for you to control AS WELL AS thread ones system, but they don’t know your current long-term effects in SEO effort.

What is black hat Social Media?

“Black hat” is a terms referring to a type of hacker. Hacker is the person who maliciously violates computer security for some reasons to gain personal benefits. According to SEO experts, “black hat SEO” refers to SEO’s techniques and strategies that are applied to improve search engine rankings in a way that violate the search engine guidelines and terms of condition.

So, black hat social media is similar to black hat SEO in terms of attempting to make use of social media websites for personal gains by using methods not belonging to guidelines of social media websites.

Typical instances of Black Hat Social Media

The most typical methods of Black hat social media are to buy fake likes, shares, tweets or subscribes on social media content. Or, they share dangerous hyperlinks and leave negative comments on competitors’ content, etc. Any abnormality in activities happening to social sites to gain the spreading will be considered as black hat social media.

Bad effects of black hat social media

You want to illegally increase ranking in search results by black hat techniques, but it’s useless to drive sales. The impressive amount of followers, likes, shares, etc doesn’t last long and truly reflect the number of customers supporting your business. Quick SEO results at the initial stages thanks to illegal activities will end up losing everything after some time, especially your business reputation and good impression. In addition, search engines always offer penalties in any case of black hat strategies. Don’t you want to shut down the social media profile?

What is the solution to fight against Black hat Social media?

Depending on the social media site, there are many ways illegal activities cause harm to SEO and solutions to control them.

Mark/Report as spam: Most of social media sites have this function. Or, you can report spam to Google via “Webspam reporting form”

Contact site owner: Anytime you need support from company’s legal department of website, make legal claims and send to them.

Conclusion

The legal process takes time to gain achievement but worth your effect in the long run. Once it is done, there will be bad impression on your profile and your business as well. That is the reason why white hat SEO method is the best option that ensure you great results. Contact professional SEO companies for further consultancy.

- Source: SEO expert advice: Black hat social media hurts SEO

How Does interpersonal Media affect SEO?

According to SEO Company Singapore, there are updates of algorithm in search engine that require SEO companies to change their techniques in the past. Social media sharing is becoming prominent in your overall SEO strategy. With the development of internet and the increase in demand of using internet to surf web for information and shop online, your marketing tactics need adaptability. To be frank, Social media channels do have certain impact on the SEO techniques. Let’s have a look at this article to investigate the issue in detail.

Impacts of Social sites on SEO

Link Potential

Your brand and website content have more chances to get noticed and aware of via social media activity. For example, you post a video of a new product feature which gets shared 30 times on Facebook. One of those shares is seen by a Facebook user who has a blog. This blogger feels interested in the topic of that video and writes new content about the new feature and links back to the website and video in the article. If the blogger hadn’t seen video shared on Facebook News Feed, there wouldn’t have been such link. These links will devote to the general link profile as well as SEO impact.

Personalization

Google + activity and reviews are used to personalize search results in case user sign in with his/her account. Google also offer the Circle feature which allows users to create a circle of new contact on Google+ community. Once you stay connected to an account via Google+ and this person reviewed a business +1ed a page or posted on Google + about the topic you’re looking for, your ranking on search results will be higher thanks to the connection.

Traffic volume and Site engagement
As being mentioned at the beginning, social media can manage to boost the volume of traffic to your website, which plays as an important key element in search engine ranking. New posts on social media channels driving the most traffic are blog posts, video, event listings and other high quality content. The bounce rate also participate in your organic results as it depends on the number of users come and visit your pages, then spend a while reading the whole page before leaving.

Social media practices that boost SEO

Gain more and more followers: The number of followers and connection with your social media profile has considerable impact on your ranking in terms of the more organic followers your site has, the higher ranking you gain. Make sure the following must be built organically because Google will check the quality of your followers.

Encourage external inbound links: The more varied links you gave, the more authorized you are. So what is the tip to attain? Your content must be high-quality, informative, useful and authoritative enough to attract links. Considering this aspect, social media serves the role of a broadcast channel.

Let SEO experts optimize your post: Google always prefers popular social media updates to place them in top sections of SERPs. Make sure your posts are optimized that it get chances to attain such position.

Are you in concern of your web’s ranking? Or do you think of boosting SEO via Facebook Page? Contact Best SEO Company Singapore at +65 6871 4838 for accurate diagnosis and boost your page ranking

- Source: How Does Social Media affect SEO?

Tips from SEO Company: What to understand information on Facebook SEO?

According to SEO Company Singapore, thanks to the appearance of Facebook, businesses now focus on online marketing as well as branding via this social networking site. Creating a Facebook page for business purpose is quite easy but it’s not that simple to understand how Facebook affects your website’s ranking on search engine results. Furthermore, there are certain strategies to improve SEO ranking of your Facebook Page. What are you looking for? Have a look at this article to figure out the importance and some tips to gain SEO efficiency.

How does Facebook work for Google?

The popularity of social content considered as ranking factor on Google is also a signal to count in. SEO company in Singapore always keep their mind alert to Google restriction and regulations in order to ensure the effectiveness of their SEO technique.
There is a correlation between search ranking and the quality of content of that page that gets shared. There are evidence offered by many bloggers and SEO professionals that social signals do matter the search rankings. However, according to Cutts, this is a correlation, not causation:


““There was an SEO that said ‘We see a lot of likes on Facebook, and those are the pages that rank well; but that’s correlation, that’s not causation. Instead, it’s probably that there’s something really awesome, and because there’s something awesome, then it gets a lot of likes on Facebook, and a lot of people decide to link to it.”

Then, social signals on Facebook don’t affect the search rankings, but there are certain influences from Facebook to build your brand and increase website traffic.

Tactics to boost SEO with Facebook

Firstly, content should be engaged to demand of users, which means it is important to provide viewers with high quality, reliable and informative content that they want to know. In fact, most of companies take advantage of Facebook just as to attract readers and followers. Try to gain more likes, shares and comments from your post, which will improve your SEO ranking.

Secondly, choose the most appropriate facebook username for better URL and name the Facebook Page with keywords related to your brand and products. Make sure your customers have every chance to find you on search engines. Don’t use high valued generic keywords but combine them with your real business name or brand. Don’t change your name or your fans find it annoying to look for the page they have follow.

Thirdly, there are some tabs for you to fill in information like “About” and “Info”. Try to make use of all related keywords that have been well researched. These information will get picked up by search engines.

Lastly, connect your Facebook Page with some relevant sites such as your own website. In addition, you can share some relevant links on new posts to build links to your homepage. On your website, remember to place Facebook Button to link users to your Page and increase the number of fans and followers.

Conclusion

It is not simple and in a flash to create and expand your Facebook Page. On the contrary, you need careful planning and consistent execution to improve the growth rate, which can’t be done without the support from the best SEO company service. Search Engine will do the job as to bring you more customers and traffic beyond the expectation of the number of fans connected to on Facebook community, but expose to users without a Facebook account and one are using Google, Yahoo, MSN, Bing or any other search engines to search for the keywords.

Are you in concern of your web’s ranking? Or do you think of boosting SEO via Facebook Page? Contact SEO Company Singapore at +65 6871 4838 for accurate diagnosis and boost your page ranking.

- Source: Tips from SEO Company: What to know about Facebook SEO?

SEO Tips: What it is advisable to know about Google Panda Algorithm

One of the most concerned issues by professional SEO company Singapore is Google Panda algorithm, the latest Google’s search algorithm which aims to stop sites with poor quality content from working their way into Google’s top search results. Panda is updated from time-to-time. When this happens, sites previously hit may escape, if they’ve made the right changes. Panda may also catch sites that escaped before. A refresh also means “false positives” might get released.

What is Google Panda?

Google Panda is a change to Google's search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of "low-quality sites" or "thin sites", and return higher-quality sites near the top of the search results. CNET reported a surge in the rankings of news websites and social networking sites, and a drop in rankings for sites containing large amounts of advertising. This change reportedly affected the rankings of almost 12 percent of all search results. Soon after the Panda rollout, many websites, including Google's webmaster forum, became filled with complaints of scrapers/copyright infringers getting better rankings than sites with original content. (refers to Wikipedia)

History of the Google Panda Algorithm Updates:

· February 23, 2011: Panda 1

· April 11, 2011: Panda 2 (Ref. 2.0)

· May 9, 2011: Panda 3 (Ref. 2.1)

· June 21, 2011: Panda 4 (Ref. 2.2)

· July 23, 2011: Panda 5 (Ref. 2.3)

· August 12, 2011: Panda 6 (Ref 2.4)

· September 28, 2011: Panda 7 (Ref 2.5)

· October 5, 2011: Panda 8 - Flux

· November 18, 2011: Panda 9 (Ref. 3.1)

· January 18, 2012: Panda 10 (Ref. 3.2)

· February 27, 2012: Panda 11 (Ref. 3.3)

· March 23, 2012: Panda 12 (Ref. 3.4)

· April 19, 2012: Panda 13 (Ref. 3.5)

· April 27, 2012: Panda 14 (Ref. 3.6)

· June 8, 2012: Panda 15 (Ref. 3.7)

· June 25, 2012: Panda 16 (Ref. 3.8)

· July 24, 2012: Panda 17 (Ref. 3.9)

· August 20, 2012: Panda 18 (Ref. 3.9.1)

· September 18, 2012: Panda 19 (Ref. 3.9.2)

· September 27, 2012: Panda Update 20

· November 5, 2012: Panda 21

· November 21, 2012: Panda 22

· December 21, 2012: Panda 23

· January 22, 2013: Panda 24

· March 14, 2013: Panda 25

· June 28, 2013: Panda 26

· May 20, 2014: Panda 4.0

· September 23, 2014: Panda 4.1

How can you prevent the judgment by Google Panda?

It seems not new to any professional SEO company that content should be qualify enough to be published on site, not just for the sake of traffic. This is the main reason why Google made the update to stop sites from posting content only to attract visitor to go to the site and click the ad. Here are some tips for you to keep yourself away from being affected by Google Panda:

Separate out low quality content: block the indexing and crawling of all low quality content to stop it from lowering the ranking of your website. All products should be given an unique description and listing to avoid being marked as “low quality” content by Panda.

Focus on unique content: As being mentioned above, your content is judged by Panda in order to prevent the duplicate content and stealing ideas. Hence, don’t steal ideas and content from other articles and try to produce your own and unique content.

Stay focused on authority: It refers to your links, your tweets and your resources related to the site. In terms of link building, more weight will be put on the more authoritative links, which makes your article more trustworthy.

Conclusion

As a professional SEO company, you always have to take the Google Panda algorithm into consideration in case of negative SEO to avoid Google penalty. Due to being algorithmic not manual, it will be not easy. Are you in concern of your web’s ranking? Or do you think your site is affected by Google penalty? Contact SEO Company Singapore at +65 6871 4838 for accurate diagnosis and boost your page ranking.

-Source: SEO Tips: What you should know about Google Panda Algorithm

SEO expert Tips: What it is advisable to know information about Google Penguin Algorithm

Google Penguin Algorithm is one of the most concerned issues that professional SEO companies keep updated continuously. Whenever Google does a major algorithm update we all rush off to our data to see what changed in terms of rankings, search traffic, and then look for the trends to try to figure out what changed.

With 2 major version rollouts and a total of 5 updates since 2012, it would be prudent to say that Google Penguin has shaken the SEO world over. Going forward though, one of the key questions your 2014 SEO strategy should address is how to Penguin proof your link building strategy or on the other end of the scale for less unfortunate webmasters; how to recover from a Penguin penalty that has been wrecking havoc on your rankings.

What is Google Penguin?

Google Penguin is the algorithm that Google made to target link spam. It was announced on April 24, 2012 and targets link schemes, automation tactics, and poor quality link building. Basically, anything meant to game the rankings of a site through links. Penguin is meant to catch tactics such as blog comment spam, directory spam, article spam, buying links, link networks, and many other methods that were used to quickly rank a website with low quality links or practices that violate Google Webmaster Guidelines. While we mainly see Penguin associated with links, it also looks at many other items.

How Often Are Google Penguin Updates Rolled Out?

· April 24, 2012: Penguin 1

· May 25, 2012: Penguin 1.2

· October 5, 2012: Penguin 1.3

· May 22, 2013: Penguin 2.0

· October 4, 2013: Penguin 2.1

· October 18, 2014: Penguin 3.0

· December 11, 2014: Google has said that the Penguin Algorithm will now have regular updates on a continuous basis

Google rolled out the first Penguin update in April 2012, and the search company estimated it affected 3% of all English-language web sites. Google doesn't always announce changes for Penguin, but there have been at least five Google Penguin updates, including a major update, Penguin 2.0, in May 2013 and the most recent, Penguin 2.1, later that year in October. On October 17, 2014, Penguin 3.0 was released and impacts around 1% of queries. This update continued to roll out and Google confirmed that a fluctuation around Thanksgiving was caused by Penguin 3.0.

How Google Penguin Algorithms negatively affect your website?

Google is always cautious of dirty trick from SEO companies that they always want to get to number one on the first page. That’s the reason why over the past few year, Google has introduced increasingly stringent regulations to ensure that high-ranking websites are not only free of spam but also contain high quality content. As a consequence, it will clamp down on SEO company wanting to get a keyword bump and creating an opaque situation that requires constant vigilance.

Google keeps shifting and modifying the way they calculate the popularity of sites. The general user wouldn’t notice such a change. BBC, Microsoft, and other major corporate entities still dominate their realms as do other major niche providers. There is a multitude of ways to benchmark popularity and then tailor output to fit within these parameters.

Conclusion

As a professional SEO company, you always have to take the Google Penguin algorithm into consideration in case of negative SEO to avoid Google penalty. Due to being algorithmic not manual, it will be not easy. Are you in concern of your web’s ranking? Or do you think your site is affected by Google penalty? Contact SEO Company Singapore at +65 6871 4838 for accurate diagnosis and boost your page ranking.

-Source: SEO expert Tips: What you should know about Google Penguin Algorithm

SEO expert process - intro IN ADDITION TO Tips involving SEO Pinterest

According to SEO company in Singapore, the benefit of having a profile on social media sites such as Facebook, Pinterest and Twitter is the higher chance of showing up in Google searches for relevant-to-your business keywords. You are far more likely to be listed higher in the rankings for this keyword search, because of the power of these platforms. Unfortunately, your independently-hosted website doesn’t have the same ranking value as these major root domains. It’s very easy to apply these Pinterest SEO best practices in your marketing strategy, so read on!.

As you all know, Search engine optimization (SEO) is an extremely important component of any marketing strategy on social media. Pinterest members spend more time and money shopping frequently than of any other social network. There are lots of great opportunities that a successful Pinterest Pin can promote your brand. However, in order to get your products known, shared and loved on Pinterest, you have to learn about Pinterest’s effect on professional Best SEO Company Service and tips to master it.

What is Pinterest?

Pinterest is an online pinboard, a visual take on the social bookmarking site. Unlike other social bookmarking sites, such as Digg and StumbleUpon, content shared on Pinterest is driven entirely by visuals. In fact, you can’t share something on Pinterest unless an image is involved. (refers to : dummies)

Pins are not limited to web pages alone, you can pin media content such as images and videos. As of this writing, Pinterest is one among the top 10 social networks, consequently making it an inevitable social media.

Benefits of SEO Pinterest in your web presence

Firstly, build backlinks to your website: Pinterest can create a huge number of backlinks for your site. According to professional SEO company Singapore, backlink is an invaluable thing to have, as search engines create page rankings by taking into account how many outside links lead people back to your site. With proper usage of Pinterest, you can easily create lots of useful backlinks.

Secondly, all images pinned to a board have links back to the original published source, which can provides referral traffic as well. You can post your product and service images and videos but be careful of the “self-promotion”. Instead, you should get audience certain value by sharing quality content relevant to their interests and worth liking, commenting on, and re-pinning.

Thirdly, it increases your rankings and prominence in local search: You can create a board highlighting local attractions of your business’ city or region. The information illustrates your connection to the area and lets local customers know where to visit and find you.

Lastly, Pinterest provides yet another opportunity for your visitors, prospects and customers to generate social signals (Tweets, Likes, Shares, Google +1’s, and now Pins) which are factored into Google’s and Bing’s organic search algorithms.

Some Tips to increase your SEO with Pinterest

Unique content

Like many other social networking sites, content is an important element that decides the traffic and bounce rate of your site. Hence, successful Pinterest SEO strategy will be able to create content that makes readers share. Also, if people find your content informative and helpful, there is more likelihood they will follow you.

Write strong description

Ensure the description is filled with searchable keywords that describe the product or page. However, don’t make it look like spammy content since the description serve as captions. Don’t use hashtags which is meaningless to Pinterest.

Set up rich Pins

Like Twitter Cards, Rich Pins are solution to pull structured data from your site and display it on Pinterest. Various types of Rich Pin decide the price and availability for a product, ingredients for a recipe or address, phone number and maps for a place. Such content will rank higher in Pinterest and turn out to be visible in Pinterest users’ feeds and therefore has a higher click-through rate.

Build up followers

If your content is remarkable enough, you will notice other users are following you. Building a following is an essential part of any Social media SEO expert strategy. Try to pin other posts, comment and like them, which is a great chance for the original author of that post to follow you. In addition, you can create different Pinboards and get more visitors to your board, then consequently they land on your site.

There are lots of ways to increase SEO with Pinterest, but all of those tips shared above will be the basic to your SEO Pinterest starting. Hopefully your SEO result will improve significantly after applying our guides.

- Source: SEO expert technique : Benefits and Tips of SEO Pinterest